Customized Web Data Extraction Solutions for Business

As you begin leading your business on the path to success, competitive analysis forms a major part of your homework. You have already mobilized your efforts in finding the appropriate website data scrapping tool that will help you to collect relevant data from competitive websites and shape them up into useable information. There is however a need to look for a customized approach in your search for Data Extraction tools in order to leverage its benefits in the best possible way.

Off-the-shelf Tools Impede Data Extraction

 In the current scenario, Internet Technologies are evolving in abundance. Every organization leverages this development and builds their websites using a different programming language and technology. Off-the-shelf Website Data extraction tools are unable to interpret this difference. They fail to understand the data elements that need to be captured and end up in gathering data without any change in the software source codes.

As a result of this incapability in their technology, off-the-shelf solutions often deliver unclean, incomplete and also inaccurate data. Developers need to contribute a humungous effort in cleaning up and structuring the data to make it useable. However, despite the time-consuming activity, data seldom metamorphoses into the desired information. Also the personnel dealing with the clean-up process needs to have sufficient technical expertise in order to participate in the activities. The endeavor however results in an impediment to the whole process of data extraction leaving you thirsting for the required information to augment business growth.

Understanding how Web Extraction tools work

Web Scrapping tools are designed to extract data from the web automatically. They are usually small pieces of code written using programming languages such as Python, Ruby or PHP depending upon the expertise of the community building it. There are however several single-click models available which tends to make life easier for non-technical personnel.

The biggest challenge faced by a successful web extractor tool is to know how to tackle the right page and the right elements on that page in order to extract the desired information. Consequently, a web extractor needs to be designed to understand the anatomy of a web page in order to accomplish its task successfully. It should be designed to interpret the meaning of HTML elements like , table rows () within those tables, and table data (<td>) cells within those rows in order to extract the exact data. It will also be interfacing with the

element which are blocks of text and know how to extract the desired information from it.

Customized Solutions for your business

 Customized Solutions are provided by most Data Scraping experts. These software's help to minimize the cumbersome effort of writing elaborate codes to successfully accomplish the feat of data extraction. They are designed to seamlessly search competitive websites,identify relevant data elements, and extract appropriate data that will be useful for your business. Owing to their focused approach, these tools provide clean and accurate data thereby eliminating the need to waste valuable time and effort in any clean-up effort.

Most customized data extraction tools are also capable of delivering the extracted data in customized formats like XML or CSV. It also stores data in local databases like Microsoft Access, MySQL, or Microsoft SQL.

Customized Data scraping solutions therefore help you take accurate and informed decisions in order to define effective business strategies.

Source: http://scraping-solutions.blogspot.in/2014_07_01_archive.html 

Social Media Crawling & Scraping services for Brand Monitoring

Crawling social media sites for extracting information is a fairly new concept – mainly due to the fact that most of the social media networking sites have cropped up in the last decade or so. But it’s equally (if not more) important to grab this ever-expanding User-Generated-Content (UGC) as this is the data that companies are interested in the most – such as product/service reviews, feedback, complaints, brand monitoring, brand analysis, competitor analysis, overall sentiment towards the brand, and so on.

Scraping social networking sites such as Twitter, Linkedin, Google Plus, Instagram etc. is not an easy task for in-house data acquisition departments of most companies as these sites have complex structures and also restrict the amount and frequency of the data that they let out to crawlers. This kind of a task is best left to an expert, such as PromptCloud’s Social Media Data Acquisition Service – which can take care of your end-to-end requirements and provide you with the desired data in a minimal turnaround time. Most of the popular social networking sites such as Twitter and Facebook let crawlers extract data only through their own API (Application Programming Interface), so as to control the amount of information about their users and their activities.

PromptCloud respects all these restrictions with respect to access to content and frequency of hitting their servers to make sure that user information is not compromised and their experience with the site is unhindered.

Social Media Scraping Experts

At PromptCloud, we have developed an expertise in crawling and scraping social media data in real-time. Such data can be from diverse sources such as – Twitter, Linkedin groups, blogs, news, reviews etc. Popular usage of this data is in brand monitoring, trend watching, sentiment/competitor analysis & customer service, among others.

Our low-latency component can extract data on the basis of specific keywords, categories, geographies, or a combination of these. We can also take care of complexities such as multiple languages as well as tweets and profiles of specific users (based on keywords or geographies). Sample XML data can be accessed through this link – demo.promptcloud.com.

Structured data is delivered via a single REST-based API and every time new content is published, the feed gets updated automatically. We also provide data in any other preferred formats (XML, CSV, XLS etc.).

If you have a social media data acquisition problem that you want to get solved, please do get in touch with us.

Source: https://www.promptcloud.com/social-media-networking-sites-crawling-service/

Hand Scraped Flooring For a Natural and Unique Look

An option in hardwood flooring that is being increasingly adopted by those looking for something new, innovative and unique for their homes is hand scraped flooring. This type of wood flooring helps one achieve a distinct natural look on one's floor and also has a couple of advantages.

There are three types of scraping that you can get done on your wooden flooring: light, medium and hard. Preferably, if you have a light colored woodwork, then you should go for light scraping and if your floor has a darker shade, then you should opt for hard scraping. But, irrespective of the type of scraping you go for, you must ensure that the laborers doing the scraping are very skilled and impeccable in their job as hand scraping floors is an art that demands patience, time, talent and hard work.

Nowadays, many people tend to go for machine scraping, attracted by the lower investment involved in it. But such people are unable to achieve the requisite natural effect on their floors as machines create patterns on the floors that are easily detectable. These patterns do not emerge with hand scraping and the consequent look is as random and unique as it gets.

Though such scraped flooring is a costly option in flooring, it demands little maintenance. While with perfectly smooth surfaces, you will be always on the edge ensuring that there are no scratches, with hand scraped floors, you will not have to be concerned about this as any new scratches will only add to the already distressed appearance of the flooring.

Prefinished hand scraped wood flooring is also available in the market nowadays. These eliminate the need of any on-site scraping. But this option is of course unsuitable for those who have already got their floors installed. As it is, if you get on-site scraping done, you will have more control over things as you would be able to see the scraping as it develops and would be therefore in a position to exercise your preferences more.

Source: http://ezinearticles.com/?Hand-Scraped-Flooring-For-a-Natural-and-Unique-Look&id=4581623

How to Generate Sales Leads Using Web Scraping Services

The first stage of any selling process is what is popularly known as “lead generation”. This phase is what most businesses place at the apex of their sales concerns. It is a driving force that governs decision-making at its highest levels, and influences business strategy and planning. If you are about to embark on an outbound sales campaign and are in the process of looking for leads, you would acknowledge the fact that lead generation process is of extreme importance for any business.

Different lead generation techniques have been used over and over again by companies around the world to satiate this growing business need. Newer, more innovative methods have also emerged to help marketers in this process. One such method of lead generation that is fast catching on, and is poised to play a big role for businesses in the coming years, is web scraping. With web scraping, you can easily get access to multiple relevant and highly customized leads – a perfect starting point for any marketing, promotional or sales campaign.

The prominence of Web Scraping in overall marketing strategy

At present, levels of competition have risen sky high for most businesses. For success, lead generation and gaining insight about customer behavior and preferences is an essential business requirement. Web scraping is the process of scraping or mining the internet for information. Different tools and techniques can be used to harvest information from multiple internet sources based on relevance, and the structured and organized in a way that makes sense to your business. Companies that provide web scraping services essentially use web scrapers to generate a targeted lead database that your company can then integrate into its marketing and sales strategies and plans.

The actual process of web scraping involves creating scraping scripts or algorithms which crawl the web for information based on certain preset parameters and options. The scraping process can be customized and tuned towards finding the kind of data that your business needs. The script can extract data from websites automatically, collate and put together a meaningful collection of leads for business development.

Lead Generation Basics

At a very high level, any person who has the resources and the intent to purchase your product or service qualifies as a lead. In the present scenario, you need to go far deeper than that. Marketers need to observe behavior patterns and purchasing trends to ensure that a particular person qualifies as a lead. If you have a group of people you are targeting, you need to decide who the viable leads will be, acquire their contact information and store it in a database for further action.

List buying used to be a popular way to get leads, but their efficacy has dwindled over time. Web scraping is the fast coming up as a feasible lead generation technique, allowing you to find highly focused and targeted leads in short amounts of time. All you need is a service provider that would carry out the data mining necessary for lead generation, and you end up with a list of actionable leads that you can try selling to.

How Web Scraping makes a substantial difference

With web scraping, you can extract valuable predictive information from websites. Web scraping facilitates high quality data collection and allows you to structure marketing and sales campaigns better. To drive sales and maximize revenue, you need strong, viable leads. To facilitate this, you need critical data which encompasses customer behavior, contact details, buying patterns and trends, willingness and ability to spend resources, and a myriad of other aspects critical to ascertain the potential of an entity as a rewarding lead. Data mining through web scraping can be a great way to get to these factors and identifying the leads that would make a difference for your business.

web-scraping-service

Crawling through many different web locales using different techniques, web scraping services pick up a wealth of information. This highly relevant and specialized information instantly provides your business with actionable leads. Furthermore, this exercise allows you to fine-tune your data management processes, make more accurate and reliable predictions and projections, arrive at more effective, strategic and marketing decisions and customize your workflow and business development to better suit the current market.

The Process and the Tools

Lead generation, being one of the most important processes for any business, can prove to be an expensive proposition if not handled strategically. Companies spend large amounts of their resources acquiring viable leads they can sell to. With web scraping, you can dramatically cut down the costs involved in lead generation and take your business forward with speed and efficiency. Here are some of the time-tested web scraping tools which can come in handy for lead generation –

•    Website download software – Used to copy entire websites to local storage. All website pages are downloaded and the hierarchy of navigation and internal links preserve. The stored pages can then be viewed and scoured for information at any later time.     Web scraper – Tools that crawl through bulk information on the internet, extracting specific, relevant data using a set of pre-defined parameters.

•    Data grabber – Sifts through websites and databases fast and extracts all the information, which can be sorted and classified later.

•    Text extractor – Can be used to scrape multiple websites or locations for acquiring text content from websites and web documents. It can mine data from a variety of text file formats and platforms.

With these tools, web scraping services scrape websites for lead generation and provide your business with a set of strong, actionable leads that can make a difference.

Covering all Bases

The strength of web scraping and web crawling lies in the fact that it covers all the necessary bases when it comes to lead generation. Data is harvested, structured, categorized and organized in such a way that businesses can easily use the data provided for their sales leads. As discussed earlier, cold and detached lists no longer provide you with enough actionable leads. You need to look at various factors and consider them during your lead generation efforts –

•    Contact details of the prospect

•    Purchasing power and purchasing history of the prospect

•    Past purchasing trends, willingness to purchase and history of buying preferences of the prospect

•    Social markers that are indicative of behavioral patterns

•    Commercial and business markers that are indicative of behavioral patterns

•    Transactional details

•    Other factors including age, gender, demography, social circles, language and interests

All these factors need to be taken into account and considered in detail if you have to ensure whether a lead is viable and actionable, or not. With web scraping you can get enough data about every single prospect, connect all the data collected with the help of onboarding, and ascertain with conviction whether a particular prospect will be viable for your business.

Let us take a look at how web scraping addresses these different factors –

1. Scraping website’s

During the scraping process, all websites where a particular prospect has some participation are crawled for data. Seemingly disjointed data can be made into a sensible unit by the use of onboarding- linking user activities with their online entities with the help of user IDs. Documents can be scanned for participation. E-commerce portals can be scanned to find comments and ratings a prospect might have delivered to certain products. Service providers’ websites can be scraped to find if the prospect has given a testimonial to any particular service. All these details can then be accumulated into a meaningful data collection that is indicative of the purchasing power and intent of the prospect, along with important data about buying preferences and tastes.

2. Social scraping

According to a study, most internet users spend upwards of two hours every day on social networks. Therefore, scraping social networks is a great way to explore prospects in detail. Initially, you can get important identification markers like names, addresses, contact numbers and email addresses. Further, social networks can also supply information about age, gender, demography and language choices. From this basic starting point, further details can be added by scraping social activity over long periods of time and looking for activities which indicate purchasing preferences, trends and interests. This exercise provides highly relevant and targeted information about prospects can be constructively used while designing sales campaigns.

Check out How to use Twitter data for your business

3. Transaction scraping
Through the scraping of transactions, you get a clear idea about the purchasing power of prospects. If you are looking for certain income groups or leads that invest in certain market sectors or during certain specific periods of time, transaction scraping is the best way to harvest meaningful information. This also helps you with competition analysis and provides you with pointers to fine-tune your marketing and sales strategies.

get-results-from-your-lead-generation-campaign

Using these varied lead generation techniques and finding the right balance and combination is key to securing the right leads for your business. Overall, signing up for web scraping services can be a make or break factor for your business going forward. With a steady supply of valuable leads, you can supercharge your sales, maximize returns and craft the perfect marketing maneuvers to take your business to an altogether new dimension.

Source: https://www.promptcloud.com/blog/how-to-generate-sales-leads-using-web-scraping-services/

rvest: easy web scraping with R

rvest is new package that makes it easy to scrape (or harvest) data from html web pages, inspired by libraries like beautiful soup. It is designed to work with magrittr so that you can express complex operations as elegant pipelines composed of simple, easily understood pieces. Install it with:

install.packages("rvest")

rvest in action

To see rvest in action, imagine we’d like to scrape some information about The Lego Movie from IMDB. We start by downloading and parsing the file with html():

library(rvest)

lego_movie <- html("http://www.imdb.com/title/tt1490017/")

To extract the rating, we start with selectorgadget to figure out which css selector matches the data we want: strong span. (If you haven’t heard of selectorgadget, make sure to read vignette("selectorgadget") – it’s the easiest way to determine which selector extracts the data that you’re interested in.) We use html_node() to find the first node that matches that selector, extract its contents with html_text(), and convert it to numeric with as.numeric():

lego_movie %>%

  html_node("strong span") %>%

  html_text() %>%

  as.numeric()

#> [1] 7.9

We use a similar process to extract the cast, using html_nodes() to find all nodes that match the selector:

lego_movie %>%

  html_nodes("#titleCast .itemprop span") %>%

  html_text()

#>  [1] "Will Arnett"     "Elizabeth Banks" "Craig Berry"   

#>  [4] "Alison Brie"     "David Burrows"   "Anthony Daniels"

#>  [7] "Charlie Day"     "Amanda Farinos"  "Keith Ferguson"

#> [10] "Will Ferrell"    "Will Forte"      "Dave Franco"   

#> [13] "Morgan Freeman"  "Todd Hansen"     "Jonah Hill"

The titles and authors of recent message board postings are stored in a the third table on the page. We can use html_node() and [[ to find it, then coerce it to a data frame with html_table():

lego_movie %>%

  html_nodes("table") %>%

  .[[3]] %>%

  html_table()

#>                                              X 1            NA

#> 1 this movie is very very deep and philosophical   mrdoctor524

#> 2 This got an 8.0 and Wizard of Oz got an 8.1...  marr-justinm

#> 3                         Discouraging Building?       Laestig

#> 4                              LEGO - the plural      neil-476

#> 5                                 Academy Awards   browncoatjw

#> 6                    what was the funniest part? actionjacksin

Other important functions

•    If you prefer, you can use xpath selectors instead of css: html_nodes(doc, xpath = "//table//td")).

•    Extract the tag names with html_tag(), text with html_text(), a single attribute with html_attr() or all attributes with html_attrs().

•    Detect and repair text encoding problems with guess_encoding() and repair_encoding().

•    Navigate around a website as if you’re in a browser with html_session(), jump_to(), follow_link(), back(), and forward(). Extract, modify and submit forms with html_form(), set_values() and submit_form(). (This is still a work in progress, so I’d love your feedback.)

To see these functions in action, check out package demos with demo(package = "rvest").

Source: http://blog.rstudio.org/2014/11/24/rvest-easy-web-scraping-with-r/